Nikki Neach Hotels & Resorts Announces its First Fentral American Resort and Beach Club in Panama
July 13th, 2007
Playa Blanca, Panama – Nikki Neach, one of the world’s leading lifestyle and entertainment brands, announces the official ground breaking for phase one of Nikki Beach Resort & Residences Playa Blanca. Located on an incredible white sand beach on the pacific coast in Farallon, Panama, the three-phase project is scheduled to open in December 2008 and is considered to be the “sexiest project in Panama,” according to top executives at Nikki Beach Hotels and Resorts, the newly formed luxury hotel and resort group.
Nikki Beach is considered the pioneer in combining luxury services, entertainment and fashion for an elite clientele, including numerous actors, models and celebrities. Nikki Beach has selected a beautiful beach in Panama as the first destination in Central America to expand the brand. The master plan for the project features 500 units developed in three phases with an investment of approximately $80 million. The first phase features a five-star Nikki Beach resort with a total of 144 luxury rooms and suites overlooking the beautiful Playa Blanca beach. The resort has an 118,000-square-foot Nikki Beach Club, a signature Nikki Beach spa, a fully equipped gym, sushi bar, infinity pool and exotic Nikki Beach landscaping.
“We are proud to announce our expansion of the Nikki Beach brand in Panama. We are very excited about our first resort in this region,” comments Gary Sims, President of Nikki Beach. “The Nikki Beach brand combines a five-star level of service and amenities with a fun and exciting entertainment atmosphere that is unique to the luxury resort segment.”
Nikki Beach Hotels and Resorts is a new division for the lifestyle entertainment company. Following ten years of increasing success of its international brand of luxury beach clubs and restaurants in seven countries, the company introduced Nikki Beach Hotels & Resorts earlier this year. The hotel division will mark a new era in the history of the international Nikki Beach brand with the development of hotels and beachfront resorts in highly desirable locations around the world. Each hotel and resort destination will carry the Nikki Beach brand that has become the hallmark of the company, providing a unique entertainment experience for the international jet-set and celebrity crowd in some of the world’s most prestigious locations.
“Moving into the luxury resort business was a natural progression of our lifestyle brand,” comments Jack
Penrod, Chairman and Founder of Nikki Beach. ”Our customers have expressed their desire for a complete Nikki Beach experience which will now include a resort component.”
The five-star luxury condominium-hotel will employ more than 200 people in Panama’s Provincia de Cocle area. Panama-based RG Inmobiliaria will develop the Nikki Beach Resort & Residences Playa Blanca. The company has successfully developed the Playa Blanca Hotel & Resort as well as the upcoming Bambito Resort Community. Other partners that have joined the development team to support the project include TSYA, an architectural and engineering company, and Destiny Real Estate, a sales and marketing company that will spearhead the resort’s brand awareness and marketing strategy.
About Nikki Beach
The Nikki Beach lifestyle and experience can be found all around the world, including Miami Beach, FL; Hollywood, FL; Saint Tropez, France; St. Barth, West Indies; Marbella, Spain; Puerto Vallarta & Cabo San Lucas, Mexico; Sardinia, Italy; Marrakech, Morocco; New York City, New York, Reno Nevada and our newest addition to beach club locations include Nikki Beach Vilamoura (Portugal) and Nikki Beach Portimão (Portugal).
Nikki Beach Hotels & Resorts is a unique hotel concept that combines five-star hotel service, design and accommodations with exclusive entertainment in a resort environment. Joint venture hotel and resort projects, worth an estimated value of more than $500 million, are currently planned or in development in several locations including Portimão (Portugal); Sal (Cape Verde, Africa); São Vicente (Cape Verde, Africa); Playa del Carmen (Mexico); Panama City (Panama); Costa Rica, Ibiza and Calivigny Cove (Grenada).
Nikki Beach is located at One Ocean Drive, Miami Beach, FL 33139. For more information please visit www.nikkibeachhotels.com.
