Soulfrito the Urban Latin Music Festival Presented by SCION, November 18 in Miami
November 10th, 2007
Miami, FL – SCION Presents SOULFRITO The Urban Latin Music Festival, the first festival of its kind in the U. S. to celebrate Urban Latin music, culture and the arts, has announced its line-up for the fifth annual event, taking place on Sunday, November 18, at Bayfront Park Amphitheater in Miami, from 12 Noon to 10 PM. For the first time ever, this year’s Festival offers free general admission to families and music enthusiasts of all ages.
SCION Presents SOULFRITO The Urban Latin Music Festival will be hosted for a second time by the popular duo Fatman Scoop and Latina broadcast icon Angie Martinez. Headlining at this year’s Festival will be The D.E.Y., Epic records’ newest signing and today’s most talked about Latin hip-hop fusion band that was recently featured in People en Español. The highly anticipated Puerto Rican trio will make their outdoor festival debut by taking to the stage to perform their popular hit “Get The Feeling,” among other tracks. Each member of the group made their performance debut at SOULFRITO 2003.
Also headlining as part of this year’s lineup will be the chart-topping artist Kat Deluna, performing her number one hit “Whine Up.” Additional headline acts include Reggeaton artist Notch, as well as Joell Ortiz, recently signed by Dr. Dre’s label, “Aftermath,” in the footsteps of artists such as Eminem and 50 Cent, and who is being billed by the media as the next Big Pun.
This is just a taste of this year’s fusion of the SOULFRITO sound from the array of different genres of Urban Latin music. Popular Merengue favorites Fulanito will also be live on stage, with supporting music performances by DJ Camilo, L-Smooth, The Brass King, DJ Africa and renowned spoken word artist La Bruja. Abstract, one of Miami’s leading mural artists will be showcasing his graffiti skills on stage during live performances by an eclectic group of samba dancers.
“SCION Presents SOULFRITO The Urban Latin Music Festival will feature an incredible lineup,” says 24 year-old SOULFRITO founder Melissa Giles. “With this year’s Festival being free general admission for everyone and with today’s leading Urban Latin acts such as The D.E.Y. and Kat Deluna performing live on stage, we expect great attendance,” adds Giles. “We have tailored this year’s lineup of performances so the event remains appealing for every Urban and Latin music and cultural enthusiast. There is truly something for everyone. Under our SOULFRITO Arts Foundation umbrella, we are also using the Festival as a stage to showcase Miami’s new and emerging talent.”
This year’s Festival will prove to be the most eclectic with the face and voice of SOULFRITO, Angie Martinez, hosting the event for a third year, alongside celebrity co-host Fatman Scoop, who will be returning to the SOULFRITO stage for a second year. Both hosts will be MC in front of an audience of more than 10,000 ‘Urban Latinos’ at Bayfront Park Amphitheater for the 10-hour free extravaganza on Sunday, November 18. Families, teenagers and adults of all ages are welcome to enjoy the full day of live entertainment with no general admission charge at the gate.
The Festival is being supported by The SOULFRITO Arts Foundation, a non-profit charitable arm to the SOULFRITO brand that is providing funds to help develop emerging Latino talent in the fields of music, art, film, fashion, design and sport in addition to preserving Latin music and arts. The SOULFRITO Arts Foundation will host The Second Annual Dinner Party Fundraiser at Cielo Garden and Supper Club in Miami on Friday, November 16, starting at 6 PM with an exclusive invitation-only cocktail reception. The event will feature Latina spoken word artist La Bruja, with live performances by El Chino Dreadlion and The Brass King. An art exhibition by Santiago will also be featured as part of the evening’s entertainment.
SCION Presents SOULFRITO The Urban Latin Music Festival welcomes SCION as the Official Title Sponsor for the Festival. SCION will be showcasing its newest and most cutting-edge models on-site at the Festival, including the SCION tC, xB and the xD, the company’s most recent addition. The company will also be promoting its Florida statewide sweepstakes for an opportunity to win an exclusive customized new 2007 SCION tC through its website for the Urban Latin cultural enthusiast at www.MueveteScion.com. At the Festival, attendees will be invited to experience SCION’s most radical and “tricked-out” creations displayed on-site throughout the day.
Best Buy, the Official Retail Sponsor for this year’s event, will be bringing The Best Buy Hispanic Mobile Tour to the Festival, showcasing the latest available electronics in home theater and digital imaging. A themed photo back drop will encourage attendees to have their photo taken and printed on-site, with a prize wheel enticing visitors for the chance to win prizes inside the massive dome-like structure, located outside the entrance to the Festival. Spirit Airlines, the Official Airline Sponsor, and Urban Latino Magazine, the Official magazine partner, are just some of the additional supporting sponsors that will also be featured on-site at SOULFRITO.
SCION Presents SOULFRITO The Urban Latin Music Festival will take place on Sunday, November 18, at Bayfront Park in downtown Miami. Gates open at 12 Noon. General admission is free with VIP tickets priced at $60 available through www.ticketmaster.com. VIP admission secures front-row seating, entrance into the VIP lounge with complimentary drinks and free access to the after-party. For further information, visit www.Soulfrito.net.
